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Synergy Group has won seven accolades at the Dragons of Pakistan 2026 Awards, securing recognition across several categories for its creative and strategic marketing campaigns.
The group’s subsidiaries, Synergy Advertising and Synite Digital, earned the awards for campaigns created for Pakistan State Oil (PSO) and KFC Pakistan.
The winning tally included three Gold, two Silver and two Bronze Dragons.
The Dragons of Pakistan awards assess Pakistani entries through international judging panels based outside the country. The evaluation process focuses on independent, merit-based assessment of creative and strategic work.
Synergy Advertising secured five awards for its work with PSO.
The agency won a Gold Dragon for the Safety Starts Young campaign.
Its Made in Pakistan campaign earned another Gold Dragon and a Bronze Dragon.
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Meanwhile, the Blaze Xtreme campaign received one Silver Dragon and one Bronze Dragon.
The results highlight the agency’s work across multiple campaign themes and categories.
Synite Digital secured two awards for its campaigns for KFC Pakistan.
The agency won a Gold Dragon for the Champions Deal (Wicket Gone, Zinger On) campaign.
It also received a Silver Dragon for the HotShot Shakers campaign.
Together, the two campaigns added two more honours to Synergy Group’s 2026 tally.
Synergy Group Chairman and CEO Ahmed Kapadia said the awards reaffirmed the company’s creative approach.
He said ideas developed in Pakistan could compete internationally when they combine cultural insight with strategic purpose.
Kapadia also praised the diversity of the recognised campaigns and teams.
He said creativity should do more than communicate a message. In his view, strong ideas should move audiences, strengthen brands and deliver measurable results.
The Synergy chief also thanked the group’s clients for their trust and support.
He said the company’s goal was not simply to win awards but to help raise the standard of Pakistani creativity.
Synergy Group has operated since 1999 and has built a record of recognition across major advertising and marketing platforms.
The latest awards add to that history and highlight the group’s focus on creativity, effectiveness and strategic communication.
The company said its latest performance reflects its ability to combine local consumer insight with strategic thinking and creative innovation.
Through its work for major brands, the group aims to develop campaigns that connect with audiences while delivering value for clients.
The seven Dragons of Pakistan awards further strengthen Synergy Group’s position within Pakistan’s marketing communications industry.
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