Mondelēz Pakistan has secured five major awards at the Dragons of Pakistan 2026, highlighting the creative strength of its leading brands.

Among the winning campaigns, Cadbury Selections Valentine’s delivered the strongest performance. The campaign earned two Gold Dragons and one Black Dragon for its creative and marketing impact.

Meanwhile, Cadbury Dairy Milk received a Black Dragon, adding another major achievement to the company’s awards haul. Tang also secured a Black Dragon, taking Mondelēz Pakistan’s total to five awards.

Cadbury Campaign Leads the Way

The recognition for Cadbury Selections reflects the campaign’s strong connection with consumers. Its Valentine’s theme helped the brand create an engaging experience around celebration and gifting.

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Creative excellence across the campaign played a key role in its success. The achievement also highlights the company’s focus on developing consumer-led ideas for its global brands.

Company Credits Teams and Partners

Mamoon Javed, Managing Director of Mondelēz Pakistan, said the awards reflect the strength of the company’s global brands.

He also praised the passion and commitment of its teams and partners. Their collaboration has helped the brands build stronger connections with consumers, particularly during important cultural and seasonal moments.

According to Javed, the latest achievement supports Mondelēz Pakistan’s ambition to lead with purpose and consumer-first innovation.

Dragons of Pakistan Recognises Creative Excellence

The Dragons of Pakistan awards recognise outstanding results in marketing communications. The programme forms part of the wider Dragons of Asia awards platform.

For more than 25 years, the Dragons have recognised creative and effective marketing work across the region. Winning five awards therefore marks an important achievement for Mondelēz Pakistan.

Mondelēz Pakistan’s Leading Brands

Mondelēz Pakistan operates as a wholly owned subsidiary of Mondelēz International. The global company has a major presence across chocolate, biscuits, gum, candy and powdered beverages.

In Pakistan, its portfolio includes Cadbury Dairy Milk and Tang, which are among the company’s leading brands in their respective categories.

The five-award performance strengthens Mondelēz Pakistan’s position in the country’s marketing and communications landscape.