Pakistan State Oil (PSO) has recognised its dealer network for supporting the country’s fuel supply and meeting customer needs across Pakistan.

The company hosted the PSO Excellence Awards 2026 in Karachi on August 31. The event brought together dealer partners from across the country to celebrate strong retail performance and service standards.

PSO Chief Executive Officer Jawwad Ahmed Cheema attended the ceremony along with Chief Commercial Officer Amir Zaib Khan, senior management, dealer partners and employees.

Cheema said PSO carries a national responsibility to keep fuel supplies moving, even during periods of high demand or difficult operating conditions.

“PSO is not simply the largest fuel retailer in this country. We are the national oil company,” Cheema said.

He said the company must maintain fuel supplies across urban centres, remote areas and challenging routes.

According to Cheema, dealers play a central role in delivering that responsibility. He said PSO’s dealer network forms a key part of Pakistan’s energy security.

Dealers support nationwide fuel supply

PSO operates a network of more than 3,600 retail forecourts across Pakistan.

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Cheema said the company delivers its national role through these sites and the people who operate them.

“Our commitment is simple and absolute: fuelling Pakistan, every day, no exceptions,” he said.

The CEO also stressed the importance of improving customer service and retail standards.

PSO plans to focus on operational excellence, safety, technology and modern retail facilities. Cheema said the company wants its network to set a higher standard for the market.

“Good enough is not good enough,” he said. “The bar we are setting is the best in the market, and then better than that.”

Top dealers receive recognition

The awards recognised dealers for strong commercial performance and operational standards.

PSO also honoured dealers for health, safety and environment (HSE) performance. Customer service and the adoption of industry best practices formed part of the recognition.

Members of PSO’s commercial team also received awards for their role in strengthening relationships with dealer partners.

The company said these partnerships remain important to improving retail operations and customer service across its network.

PSO plans retail transformation

PSO is also carrying out a multi-year retail transformation programme.

The programme covers network expansion and the modernisation of existing sites. It also includes automation, digital services and customer loyalty initiatives.

The company plans to expand non-fuel retail services as part of the programme. These offerings could give customers more services at PSO locations beyond traditional fuel purchases.

PSO said dealer partners will play an important role in implementing these changes.

The company aims to develop a more modern and customer-focused retail network across Pakistan.

Focus on customer needs

The awards ceremony also highlighted PSO’s broader focus on customer experience.

The company said it wants to improve service quality while maintaining strong operational and safety standards.

Its dealer network provides the main link between PSO and millions of customers across the country.

PSO said continued investment in retail infrastructure, technology and dealer capabilities will help strengthen that connection.

The company reaffirmed its goal of building Pakistan’s trusted and modern energy retail network while ensuring that customers can access fuel and related services across the country.