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LAAM Fashion Week (LFW) has announced its designer and brand line-up for Season 2, scheduled to take place in Lahore from October 23 to 26, 2026.
The four-day event will feature 43 shows, bringing together more than 50 established fashion labels, independent designers, high-street brands, manufacturing-led businesses and emerging talent.
Co-created by LAAM and Design651, the event aims to connect Pakistan’s fashion industry with digital audiences and commercial opportunities. The platform combines runway showcases with online discovery and shopping.
According to LAAM, its wider ecosystem includes more than five million app downloads, 25 million active users, six million shoppers worldwide, over 4,000 active brands and designers, and more than 250,000 active products. The company also reports deliveries to over 1,200 cities worldwide and a social media reach exceeding 600 million.
Arif Iqbal, Co-Founder and CEO of LAAM, said the company aims to showcase Pakistani fashion to international audiences through its digital platform and runway events.
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“LAAM’s mission is to showcase the best of Pakistani fashion to the world. Our platform does that by letting people anywhere shop Pakistani fashion. LAAM Fashion Week carries that mission onto the runway by spotlighting the creativity and innovation of the country’s top talent. That’s why we’re building LFW into an institution, and Season 2 and our LFW Presents shows are part of that commitment. With every show livestreamed globally, the world can see just how exceptional our talent is.”
Amir Iqbal, Co-Founder and COO of LAAM, said the event would also focus on helping designers connect with customers and expand their commercial opportunities.
He added that Season 2 would strengthen the runway-to-e-tail model while bringing a wider range of Pakistan’s fashion businesses together.
Saad Ali, Founder and CEO of Design651, said the event would feature established designers, high-street brands, manufacturing businesses and emerging talent. He also highlighted the work undertaken to prepare participating brands for runway presentations, including collection development, presentation and creative direction.
Season 2 will open with LFW Presents: Starry Night, a showcase featuring more than 21 designers. Each participant will present one look inspired by the night sky.
The opening segment will bring together different creative interpretations within a shared theme.
Presented in partnership with the Pakistan Institute of Fashion and Design (PIFD), The LFW Hot List aims to connect fashion education with industry experience.
The initiative gives emerging designers an opportunity to present their work on the runway and gain exposure to professional fashion production.
Ten capsule collections have been selected for this season:
Sarah Kamran — The Insect of Madonna
Komal Asif — Mechanica
Hadeeqa Khalid — Dragons
Mahnoor Ijaz — Mol: The Daughter’s Worth
Raonaq Rabnawaz Maken — Amused to Death
Namra Fatima — Nocturnal Bloom
Muhammad Badar — Rustem e Punjab
Momina Kashif — Aks Dar Aks
Alishbah Javed — Autism Inside Her Spectrum
Zainab Fatima — The Anatomy of Discomfort
The LFW Retail Runway builds on the Ramp Readiness Programme introduced during the event’s inaugural edition.
The initiative works with manufacturing-led and retail-ready businesses to develop runway collections and present their products through stronger consumer-facing brand identities.
Participating labels for Season 2 include ABAAN ZOHAN, Agha Jaan, Allure by Izna Hamza, ALLYS, HARIS N TEHZEEB, Haseens, Khuda Baksh, Malhaar, Maria Osama Khan, MISL, RANG E HAYA and Truba.
According to the organisers, the programme aims to connect Pakistan’s manufacturing capabilities with design, storytelling and wider market access.
LFW Edit will feature contemporary and high-street Pakistani fashion brands with established customer bases in Pakistan and international markets.
Several participating labels are expected to make their first major Fashion Week runway appearances during Season 2.
The line-up includes Almirah, Aramis Haijaan, Beygum Bano, Collected XX, Dhundli Zameen, Dreams of Arthur, Edenrobe Ceremonial, Hathghar, KIBO, Project 1959, Sadhbarg and U&I – Umer Imrana.
The segment aims to give retail-focused businesses a platform to present their collections in an editorial runway setting.
The designer showcases will span luxury fashion, couture, bridal wear, occasionwear, menswear and contemporary styles.
The participating designers and labels are Ali Xeeshan, Deepak Perwani, Duno by Hassan & Yahsir Waheed, Emraan Rajput, Erum Khan, Fahad Hussayn, HSY, Jugnu Studios by Hussain Rehar, MIHHA, Mo by Mohsin Tawasuli, Mohtaram, Parishae Adnan, Rici Melion, Saira Rizwan, Sania Maskatiya and Souchaj by Mehak Junaid.
The programme will also feature LFW By Invite Only, a format for specially curated designer experiences. Meeras by Nilofer Shahid will participate in this segment.
LAAM Fashion Week Season 2 will offer live streaming through the LAAM app and the LAAM Fashion Week website, allowing audiences in Pakistan and abroad to watch the collections as they debut.
ARY Digital Network will serve as the Official Media Partner, while ARY Plus will be the Official OTT Partner and stream the shows.
Haseens and Skynet are the event’s powering partners. SALT joins as the Food Partner, while Mercantile, an Apple Authorized Distributor, will be associated with the event.
LAAM and Design651 are co-founders of the event. HSY will serve as Event Director, while Nabila and N-Gents will be the Backstage Partners.
Zero Makeup and Nabila Haircare will serve as Beauty Partners. Maheen Kardar will lead Designer Experience and Curation as Executive Director.
JBnJaws will handle event production, Lotus will serve as Strategic Communications Partner, and AI Solutions will manage livestreaming and connectivity.
LAAM Fashion Week Season 2 will run from October 23 to 26, 2026, in Lahore.
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