KARACHI, October 17, 2026: Zong has won Gold in Creative Excellence at the Dragons of Asia Awards 2026 in Kuala Lumpur for its AI-powered 5G launch campaign. The award adds to the company’s success at the Dragons of Pakistan Awards earlier this year.

The regional recognition highlights Zong’s campaign, AIsa Hai Future, which combines artificial intelligence, augmented intelligence and Pakistani creativity to present a distinctive vision of the country’s digital future.

The campaign uses a customer-focused brand narrative to explore the possibilities of 5G and AI. It also reflects Zong’s evolving identity as a technology-focused digital brand.

According to the company, its approach combines technology, innovation and data-led insights to create more relevant customer experiences. Zong said the award demonstrates how Pakistani brands can gain regional recognition by aligning a clear brand purpose with an understanding of their audiences.

Commenting on the achievement, Hina Ali, Head of Marketing Communication at Zong, said:

“Winning Gold in Creative Excellence at the Dragons of Asia Awards is a proud moment for Zong. We believe great creativity begins with understanding people: what matters to them, what resonates with them, and how our brand proposition can become meaningful in their lives. With AIsa Hai Future, we set out to move beyond conventional telecom advertising and tell a story that brings together the possibilities of 5G and AI with the creativity and aspirations of Pakistan. This recognition reinforces our belief that when technology, insight, and a distinctive brand idea come together, the result is a communication that truly stands apart.”

Zong said it continues to invest in 5G, AI and next-generation products and services as part of its vision for a connected, inclusive and future-ready Digital Pakistan.

Through these efforts, the company aims to use technology to expand opportunities and deliver customer experiences that reflect the promise of its campaign, “Aisa Hai Future.”