Hollywood legend Clara Bow is returning to the spotlight. Her celebrated 1927 silent film It is set for a theatrical comeback following a major restoration deal.

The release will introduce a new generation to Bow’s performance. Nearly a century ago, the film helped establish her as Hollywood’s original “It girl.”

French distributor Carlotta Films has partnered with American company Artcraft Pictures. Together, they plan to bring classic Hollywood films back to French cinemas. The partnership aims to preserve film history and reach modern audiences.

Restored Film to Screen at Lyon Festival

The revival is scheduled to begin at the Lumière Film Festival in Lyon, France. Organisers have planned a screening of the restored film for October 17.

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Released in 1927, It helped turn Bow into a major Hollywood star. Her charm, confidence and screen presence captivated audiences. The film also helped popularise the term “It girl.”

The restoration gives film lovers another chance to experience Bow’s performance on the big screen. It also highlights her lasting contribution to early Hollywood cinema.

Taylor Swift Brings Clara Bow Back Into the Spotlight

Bow’s influence extends beyond the silent-film era. Taylor Swift referenced the actress in her song “Clara Bow.” The track appears on Swift’s 2024 album The Tortured Poets Department.

The song explores fame and the pressures women face in the entertainment industry. It also draws attention to the challenges that accompany success and public recognition.

Meanwhile, modern films continue to revisit Hollywood’s glamorous early years. Margot Robbie’s character in the 2022 film Babylon has drawn comparisons with ambitious stars from that era, including Bow.

More Classic Hollywood Films Planned

Carlotta Films and Artcraft Pictures plan to restore and distribute more classic Hollywood titles. Their partnership will bring additional films to French cinemas. The companies also plan to release titles on Blu-ray.

However, they have not announced release dates for the other films.

The return of It offers audiences another opportunity to discover Clara Bow. It also connects early Hollywood glamour with modern popular culture. Through restoration and theatrical screenings, her legacy can reach audiences nearly 100 years after the film’s original release.