KARACHI: Daraz 8.8 is set to kick off Pakistan’s Independence Day shopping season with discounts of up to 80%, exclusive bank and wallet offers, and exciting Shop & Win prizes as part of its nationwide Azadi Sale. Running from August 7 to August 14, the campaign aims to give customers access to significant savings on smartphones, home appliances, fashion, beauty products and everyday essentials.

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The sale will go live at 8:00pm on August 7 under the theme “Pakistan Ke Liye Sab Kuch,” offering shoppers a combination of limited-time deals, exclusive brand promotions and payment discounts of up to 30%.

Brand Rush Hour to Feature 100+ Top Brands

More than 100 words into the campaign, Daraz 8.8 introduces one of its biggest attractions—Brand Rush Hour.

The promotion will feature more than 100 brands offering discounts of up to 65% for six hours only. The limited-time event will run from 8:00pm to 2:00am on selected Fridays, Sundays and Wednesdays throughout the campaign.

Participating brands include Audionic, Westpoint, Anker, Junaid Jamshed, Zellbury, Al-Fatah, Carrefour, Protein Factory and Sereno Life, allowing customers to purchase directly from official brand stores at reduced prices.

Shoppers Can Save More and Win Prizes

Alongside discounts of up to 80%, customers will also benefit from bank and digital wallet promotions offering savings of up to 30%.

The campaign also includes Shop & Win promotions, giving eligible shoppers the chance to receive prizes by purchasing from participating brand stores during the sale period.

Daraz said the initiative is designed to combine Independence Day celebrations with greater shopping value for customers across Pakistan.

Nationwide Campaign Begins August 7

The week-long promotion will remain active until August 14, covering multiple product categories including electronics, household appliances, fashion, beauty, groceries and lifestyle products.

With major discounts, payment offers and limited-time flash promotions, Daraz expects the 8.8 Azadi Sale to be one of its largest shopping events of the year.