Chery Master Pakistan took a group of customers to Wuhu, China, from October 18 to 24. They attended the Chery International User Summit 2026.

The event offered Pakistani customers a closer look at Chery’s global developments. It also showcased the brand’s latest technologies and family-focused innovations.

A major highlight came on October 21. A Pakistani Chery customer received two international awards at Chery Brand Night.

The customer won the Brand Co-creation Star Award and the Global Referral Star Award. Representatives from 20 countries attended the ceremony. The awards recognised the customer’s contribution to Chery’s global user community.

Chery Showcases New Models and Technologies

During the week-long summit, Chery presented its philosophy, “Together. For Family.” The programme included new vehicle launches, technology demonstrations, safety tests and customer activities.

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One of the main attractions was the global debut of the Tiggo V Super Hybrid. The concept combines the space of an SUV with the practicality of an MPV. It also offers the utility of a pickup.

Chery also demonstrated its safety standards through a public crash test. During the Chery Brand Safety Challenge, the Tiggo Super Hybrid underwent an impact test at 50 km/h.

The inspection showed that the passenger compartment remained intact. There was no fuel leakage. The airbags and seatbelt pretensioners also deployed. Emergency flashers activated after the impact.

Chery also highlighted the model’s reported five-star safety ratings. These include ratings from C-NCAP, Euro NCAP, ANCAP and ASEAN NCAP.

Its safety features include a cage-type body structure. More than 60 per cent of the structure uses high-strength steel. The model also has eight airbags and advanced driver-assistance systems.

The company further highlighted its performance in J.D. Power’s Quality Study. It said Chery ranked first among Chinese domestic automotive brands for four consecutive years, from 2023 to 2026.

Chery Expands Its Global Reach and Pakistan Presence

Chery has more than 20 million users across over 130 countries and regions. It has also remained China’s leading passenger-vehicle exporter for 23 consecutive years.

The latest customer visit follows another initiative by Chery Master Pakistan in March 2026. The company then took five Pakistani automotive opinion leaders to China. They explored the brand’s vehicles and technologies.

Chery Master Pakistan has also expanded its local vehicle lineup. Through Master Auto Engineering, it introduced three plug-in hybrid models in less than four months.

These models are the Tiggo 7 PHEV, Tiggo 8 PHEV and Tiggo 9 PHEV. The company also launched the all-electric Chery Q.

The expanded lineup gives Pakistani buyers more options. These include plug-in hybrid and fully electric vehicles.

Company Focuses on Customer Support

Chery Master Pakistan is also investing in customer engagement and after-sales services.

Through its “Most Beautiful Family” campaign, the company awarded 10 customers complimentary Periodic Preventive Maintenance services. The offer covers a period of up to two years.

The company currently operates 14 3S dealerships across Pakistan. It plans to increase this number to 20 by 2027.

Chery Master Pakistan also draws support from the Master Group’s industrial experience. The group has more than 60 years of industrial experience and over 40 years in the automotive sector.

The company aims to strengthen its nationwide sales and after-sales network. It also wants to connect Pakistani families with Chery’s global developments through customer experiences, new technologies and local expansion.