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CUPERTINO: Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, introducing major upgrades to the camera, performance, battery and artificial intelligence features.
The new flagship models are part of Apple’s latest Pro series. The company describes the devices as featuring the most advanced Pro camera system in iPhone history.
According to Apple, both models feature a 48-megapixel Fusion Main camera with a variable aperture for the first time.
The new system gives users greater control over light and focus. Apple has also added new Pro controls to the Camera app.
The variable-aperture system is one of the key upgrades in the iPhone 18 Pro series.
It allows users to adjust how much light enters the camera. This can provide greater creative control in different shooting conditions.
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Apple has also updated the Camera app with new Pro controls. These features are designed to give users more control over photography and video capture.
The company says the new camera system represents a major step forward for its Pro lineup.
The iPhone 18 Pro and iPhone 18 Pro Max are powered by Apple’s new A20 Pro chip.
Apple has also introduced a new-generation vapor chamber technology for improved thermal management.
According to the company, the combination delivers the most sustained performance in iPhone history.
The improved cooling system is designed to help the devices maintain performance during demanding tasks and extended use.
Apple has also focused on battery performance with the iPhone 18 Pro Max.
The company says the model delivers the biggest battery-life improvement in iPhone history.
A larger battery and improvements in Apple silicon contribute to the longer battery performance, according to Apple.
The upgrade could benefit users who rely on their phones for gaming, video, photography and other demanding applications.
Both new Pro models come with iOS 27 and Apple Intelligence features.
Apple has also introduced an updated Dynamic Island, which the company says is smaller and more useful.
The devices also include an AI-powered Siri experience as part of Apple’s wider artificial intelligence strategy.
These software features are designed to make everyday tasks more efficient while expanding the role of AI across the iPhone experience.
The iPhone 18 Pro and iPhone 18 Pro Max will be available in four colours: Black, Silver, Glacier and the new Burgundy.
According to Apple, pre-orders will begin on September 12, while customers will start receiving the new iPhones from September 18.
The company says the new Pro models deliver significant improvements across four key areas: camera, performance, battery life and artificial intelligence.
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