Jubilee General Insurance Co. Ltd. (JGI) has launched the Resilience Rewards Program to recognise longstanding clients for their commitment to safety, risk mitigation and business resilience.

The initiative highlights Jubilee General’s focus on helping businesses prevent losses rather than responding only after incidents occur.

Under the program, qualifying clients will receive recognition for maintaining strong risk standards and implementing recommended safety measures.

The initiative covers key areas including workplace safety, fire protection, machinery protection and resilience against natural catastrophe (NatCat) events.

Jubilee General Promotes Risk Prevention

The company said the program is based on clients’ proven resilience and their consistent adoption of risk improvement recommendations.

These recommendations are provided by Jubilee General’s Risk Management Department through ongoing engagement with clients.

Managing Director and CEO Azfar Arshad said insurers should view resilience investment as an important part of business continuity.

“As insurers, we need to view investments in strengthening resilience not merely as a service to customers, but as a strategic tool for business continuity and long-term sustainability,” he said.

Arshad said stronger prevention measures could help businesses reduce the frequency and severity of losses.

He added that better risk management could also strengthen insurers’ financial resilience.

Risk Management Team Supports Businesses

Jubilee General’s Risk Management Department includes qualified engineers specialising in safety and fire protection.

The team conducts detailed risk surveys at clients’ facilities.

These surveys identify inherent and residual risks linked to individual business operations.

The team then provides recommendations tailored to each organisation’s specific requirements.

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Jubilee General said its continued engagement helps clients implement risk improvement measures effectively.

The company also works with businesses to strengthen their risk mitigation and resilience strategies.

Program Focuses on Business Resilience

The Resilience Rewards Program forms part of Jubilee General’s prevention-first approach to insurance.

The initiative combines engineering expertise with proactive risk management and long-term client relationships.

The company said the approach can help businesses become safer and better prepared for potential disruptions.

It also aims to reduce the financial and operational impact of unexpected losses.

Jubilee General Expands Risk Partnership Approach

Jubilee General provides general insurance solutions to individuals and businesses across Pakistan.

The company said it aims to deliver value beyond traditional insurance through risk management, technology and service.

The new program further expands that approach by recognising businesses that consistently invest in risk prevention.

Jubilee General said the initiative reflects its commitment to customer-focused insurance and stronger business resilience.