Daraz Pakistan and Getz Pharma have entered into a strategic partnership to broaden the range of consumer healthcare and wellness products available on Daraz.

The agreement was signed at Getz Pharma’s head office in Karachi.

Under the partnership, the two companies will work on product selection, digital merchandising, brand campaigns and customer offers.

The collaboration aims to make Getz Pharma’s consumer healthcare portfolio easier for customers to find and purchase online.

The companies will also improve how healthcare products are presented on the platform.

Their efforts will include expanding the available product range and creating more relevant shopping experiences around health and wellness needs.

Daraz Expands E-Pharmacy Services

The partnership comes as Daraz continues to develop its recently launched e-pharmacy service.

Daraz introduced the e-pharmacy in August with more than 450 products from over 20 pharmaceutical and healthcare brands.

The offering includes over-the-counter medicines, vitamins, supplements and other health-related products.

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The service operates through Daraz’s licensed pharmacy facility.

This provides a structured online channel for purchasing and fulfilling eligible healthcare products.

Getz Pharma Products to Reach More Online Customers

The partnership will give Getz Pharma a broader digital platform for its consumer healthcare and wellness portfolio.

Both companies will focus on improving product discovery and online merchandising.

They will also develop brand-led campaigns and customer offers to support the category.

The collaboration reflects the growing role of digital platforms in helping consumers access everyday healthcare and wellness products.

As Daraz expands its e-pharmacy, the partnership with Getz Pharma adds another major healthcare portfolio to its online offering.