AdStreet hosted the Dragons of Pakistan 2026 awards on August 29 at Pearl Continental, bringing together leading names from Pakistan’s advertising, marketing and creative sectors.

The event, titled Kashmir Presents Dragons of Pakistan 2026 and powered by National Foods Limited, celebrated creative campaigns, industry leadership and emerging talent.

AdStreet introduced Dragons of Pakistan to the country three years ago. Since then, the platform has connected Pakistan’s creative community with the wider Dragons of Asia network.

Led by Syed Saad Hashmi, CEO of AdStreet, the initiative has expanded each year. It has also created new opportunities for Pakistani creative work to gain international recognition.

International Voices Join Dragons of Pakistan 2026

The 2026 event welcomed Mike Da Silva, Founder of Dragons of Asia, and Michelle Da Silva.

Their participation strengthened links between Pakistan’s creative community and the wider international industry. It also gave the event a broader global perspective.

The evening placed creative work at the centre of the celebrations. Campaigns received Gold, Silver and Bronze Dragons across various categories.

Anthropic Delays IPO Timeline as $2 Trillion Valuation Draws Investor Attention

Three Red Dragons also went to standout campaigns. The Red Dragon represented the highest distinction presented during the evening.

Industry Leaders Receive Top Honours

Dragons of Pakistan 2026 also recognised professionals who continue to shape Pakistan’s marketing and creative sectors.

Amir Paracha, Chairman and CEO of Unilever Pakistan, received the Dragons of Asia Hall of Fame: Pakistan honour.

The event also named three professionals as DragonMasters.

Ayesha Janjua, VP Marketing at BYD Pakistan — DragonMaster: Brand Marketer

Imran Syed, CEO of Adcom Leo Burnett Pakistan — DragonMaster: Agency

Tipu Sultan Amjad Dawood, Associate Director of Strategy at Digitz Digitas Pakistan — Young DragonMaster

These honours highlighted leadership across brand marketing, agencies and strategy.

Pakistan’s Creative Industry Shows Its Range

The 2026 competition reflected the growing breadth of Pakistan’s creative sector.

Finalists represented major brands and agencies from FMCG, banking, technology, automotive, education, telecommunications, healthcare and digital businesses.

Beyond the awards, the event gave industry professionals an opportunity to meet peers and celebrate creative achievements.

It also strengthened connections between Pakistan’s marketing community and international creative networks.

Industry Partners Support the Event

A broad group of companies and organisations supported Dragons of Pakistan 2026.

Kashmir served as Title Sponsor, while National Foods Limited served as Powered Sponsor. AdStreet acted as the Marketing and Event Partner.

Supporting partners included Spot On, Convex Interactive, Arkon, Sharp Images, FM91, ARY News, ARY Digital, Startup Pakistan, Synergyzer, Brandsynario, Raeem International, Skale Interactive, KAMN and Dreamworld.

Bisconni, Rose Petal, Dawlance, Saniplast and Nextstep also supported the event, alongside other brands and organisations.

A Stronger Global Role for Pakistani Creativity

The growing scale of Dragons of Pakistan reflects the ambitions of Pakistan’s creative industry.

International participation has also helped build stronger links with the wider Dragons of Asia network.

With recognition for both creative campaigns and industry leaders, Dragons of Pakistan 2026 highlighted the talent driving Pakistan’s advertising and marketing sectors.

The event also reinforced a wider message: Pakistani ideas can compete, connect and earn recognition on the global creative stage.

Kashmir Presents Dragons of Pakistan 2026. Powered by National Foods Limited. A celebration of ideas recognised on the night and carried forward beyond it.