The Sooper Creator Lounge was unveiled at the Pakistan Influencer Awards 2026 at the Karachi Expo Centre on Friday.

The two-day initiative brings together content creators, brands and industry professionals. It aims to provide opportunities for learning, collaboration, networking and business development.

English Biscuit Manufacturers (EBM), through its Sooper brand, is the title partner of the Pakistan Influencer Awards 2026.

The initiative also features support from leading brands and organisations, including Pepsi, Tapal, L’Oréal Pakistan, TriFit, Inovi Telecom, Startup Pakistan and ARY Digital Network.

These partners are contributing through interactive experiences, industry engagement and creator-focused activities.

Four Pillars to Support Pakistan’s Creator Economy

Pakistan’s digital content industry has expanded significantly in recent years. Content creators now build large audiences, influence consumer behaviour and create new business opportunities.

However, access to structured learning, professional networking, brand partnerships and sustainable income opportunities remains fragmented.

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The Sooper Creator Lounge aims to address these challenges through four key pillars: Connect, Learn, Earn and Grow.

The initiative seeks to help creators move beyond content production and develop sustainable careers and businesses.

Two Days of Learning and Collaboration

The two-day experience will feature interactive brand zones, masterclasses, industry discussions and networking opportunities.

It will bring creators, brands and industry leaders together under one roof. Participants will also have opportunities to explore collaborations and engage with different brands.

Beyond the event, the Sooper Creator Lounge highlights the potential for stronger partnerships across Pakistan’s creative economy.

For more information, visit Pakistan Influencer Awards.

About English Biscuit Manufacturers

English Biscuit Manufacturers (EBM) has been producing biscuits and other baked products for Pakistani consumers under its Peek Freans brand since 1966.

The company describes itself as one of the pioneers of Pakistan’s biscuit industry. It continues to focus on innovation and community engagement while serving consumers across the country.