The Pakistan Advertising Association (PAA) has elected a new 14-member Central Executive Committee (CEC) for 2026–2028.

The association announced the election results at its 11th Annual General Meeting. Members also approved the meeting agenda.

Numan Nabi Ahmed will lead the new committee as chairman. Jawwad Humayun will serve as senior vice chairman. Nida Haider will serve as vice chairperson.

Javed Qadeer Khan will head Zone A. Waqar Haideri will lead Zone B. Usman Atique Butt will head Zone C. Faheem Ahmed will serve as finance secretary.

The other CEC members include Ahmed Jamal Mir, Natasha Durrani, Farhan Khan, Asad Ansari, Tabish Hasan Shah, Khalid Saleem and Athar Saleem.

New PAA Leadership

Outgoing Chairman Ahmed Kapadia briefed members about the CEC’s work over the past two years.

Members gave Kapadia a standing ovation for his leadership. They also appreciated the team’s efforts to strengthen the PAA’s brand identity.

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New Chairman Numan Nabi Ahmed thanked members for their confidence. He said teamwork and strong relationships would guide the new CEC.

He also highlighted the importance of learning from past experience. The new leadership plans to use those lessons to shape future initiatives.

Advisory Group Approved

Numan proposed an Advisory Group to continue the work of the outgoing CEC. Members approved the proposal.

Ahmed Kapadia will serve as Chairman Emeritus of the group. Aleem Durrani, Zeeshan Khan and Salman Mansur will join him as members.

Numan thanked the Advisory Group and the outgoing CEC. He also asked the new committee to work closely with the group.

The CEC will work with the Advisory Group on a regulatory framework for new membership. The two groups will also focus on improving inter-agency relationships.

Focus on Membership and Industry Relations

The PAA will form several sub-committees in the coming days. The Secretariat will share details with members.

Zonal chairmen will play an important role in expanding membership. They will also coordinate with their respective information departments.

The aim is to improve coordination between advertising agencies and relevant departments.

Numan also called for greater cooperation among industry stakeholders. He urged the government and businesses to work together to create a supportive environment.

He said the advertising industry faces new challenges and needs coordinated efforts to address them.