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LAHORE, August 25, 2026: Smart technology brand iFFALCON has officially entered the Pakistani market with a launch event in Lahore, introducing its latest television portfolio to consumers across the country.
The iFFALCON Pakistan launch brought together media representatives, content creators, business partners and industry stakeholders. The brand, which operates as a sub-brand of TCL, is positioning itself around advanced display technology, contemporary design and accessible premium entertainment.
Founded in 2017, iFFALCON has expanded its presence to more than 43 countries and regions. Its entry into Pakistan represents another step in the company’s international expansion strategy.
Majid Khan Niazi, Director Sales & Marketing at iFFALCON Pakistan, said Pakistan represented an important new market for the brand because of its young and highly connected population.
He highlighted the growing popularity of entertainment, gaming, sports and digital content among Pakistani consumers, saying the company aims to offer advanced television technology through a contemporary and accessible brand.
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The company plans to establish its presence through retail and e-commerce partnerships, consumer campaigns and after-sales services.
The flagship U95A was at the centre of the Lahore launch. The television features iFFALCON’s premium QD Mini LED technology and is designed to deliver high brightness, vivid colours and smoother motion.
The U95A includes a QLED display capable of reproducing billions of colours across a 93% DCI-P3 colour gamut. It also features a colour optimisation algorithm designed to produce more natural skin tones.
For sports and gaming enthusiasts, the television offers a native 144Hz refresh rate, while its high HDR brightness is aimed at improving contrast and visual detail.
The television also features an ONKYO 2.1-channel Hi-Fi sound system, offering enhanced bass, clearer dialogue and a more immersive audio experience.
The U95A will be available in 98-, 85-, 75-, 65-, 55- and 50-inch screen sizes. Display specifications vary according to screen size, while the 85- and 98-inch models feature matte panels designed to reduce reflections in brighter rooms.
The U85A is another key model introduced as part of the iFFALCON Pakistan portfolio.
The television combines QD Mini LED technology with up to 384 local dimming zones. This allows the display to manage brightness and image detail across different areas of the screen.
Like the U95A, the U85A features a native 144Hz refresh rate aimed at smoother visuals during fast-moving sports and gaming.
Its ONKYO 2.1-channel Hi-Fi audio system is designed to provide greater depth and clarity for movies, music and everyday viewing.
The U85A will be offered in 85-, 75-, 65- and 55-inch sizes.
iFFALCON’s Pakistan strategy comes as television viewing habits continue to change. Streaming platforms, gaming, sports broadcasts, social media and other digital content have increasingly turned televisions into multifunctional entertainment devices.
The company said its products are designed with these changing consumer habits in mind, particularly among younger and digitally connected audiences.
Beyond product sales, iFFALCON plans to develop its Pakistani presence through local consumer campaigns, retail partnerships and after-sales support.
The company said its long-term objective is to build consumer confidence by combining premium technology with accessible pricing, reliable services and greater local engagement.
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